Theo Maloney

Theo Maloney (Marketing and Management with Psychology 2021) is the founder of Just Add Rum (JAR). The London-based startup creates and sells a fruit-based mixer to which, as the company’s name cleverly communicates, customers need only to add their favourite rum to enjoy.

Theo Maloney speaking to the audience at a LinkedIn panel event.

Theo's story

While studying in the ºìÐÓÊÓÆµ Business School, Theo secured a place on the eBay Next Generation Graduate scheme, which he joined after graduation. There, he worked in a brand partnerships role focusing on collaborations with the English Football League (EFL) and Sky Sports. In addition to running JAR, which he founded in 2023, Theo now also works in Product Marketing at LinkedIn.

What led you to study at Sussex?

It was an easy decision for me. I visited Sussex in year nine as part of a Brilliant Club initiative with my secondary school and loved the feel of the campus. So, when I was looking for universities, Sussex was top of mind. Being from London, the opportunity to experience East Sussex while being close to Brighton was